‘Toast’ Viewers

Toast, BBC1, 9pm – BBC1’s adaptation of cookery writer Nigel Slater’s memoirs of his childhood, starring Helena Bonham Carter and Ken Stott, averaged 6.2 million viewers, a 25.3% share, between 9pm and 10.30pm. It had another 10,000 viewers on the BBC HD channel, where it was repeated at 11pm.

Compared to Toast, ITV1’s Ad of the Year was brown bread in the water, with an average audience of 3.3 million viewers, a 13.4% share, between 9pm and 10pm.

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